Magazines Get a Way to Measure Their Reach Across Media Platforms by LESLIE KAUFMAN

This is a blog post from Ari Pregen's Blog

By LESLIE KAUFMAN

Magazine Media 360, the new system being introduced by an industry group on Monday, will capture audience engagement with print and digital editions, as well as with video and social media.

Published: September 29, 2014 at 4:00AM

from NYT Business Day http://ift.tt/1sIFhC2

http://aripregen.com

from WordPress http://ift.tt/1nvX79e